Across Africa, new regulations are being drafted for media and AI, but independent creators are barely part of the conversation.

Agency Lab bridges that gap.

We build digital sovereignty infrastructure for creators and newsrooms, equipping them with the knowledge, tools, and economic frameworks to own their content, protect their data, and thrive in the AI economy.

What we do:

Creator-Newsroom Collaboration – Bringing traditional media and independent creators into unified conversations around fair compensation, data ownership, and collective power.

Data Ownership & Monetization – Helping creators and newsrooms build sustainable economic models beyond ads and brand deals.

Digital Sovereignty Strategy – Practical tools and education on protecting your work and ensuring fair compensation.

AI Participation Strategy – Building frameworks to participate in AI development on fair terms.

IP Protection Tools – Accessible infrastructure like the Creator Addendum, contract language that protects rights in commercial deals.

Policy Research & Advocacy – Ensuring African voices shape the regulations being written.

Who this is for: Independent creators building sustainable businesses. Newsrooms protecting their archives. Organisations developing creator economy strategies.

Agency Lab was founded by Barbra Okafor, a media strategist with experience across Big Tech (TikTok), traditional media (BBC), and policy research (LSE).